WEBSITES · TRADES
A website for a tradesperson that brings customers to you
Trades win work through word of mouth and through portals that take a cut. Your own site turns that around: the customer sees your work and writes to you alone. Here is what such a site needs and what it costs.
Most tradespeople win work in two ways: through word of mouth and through listing portals such as MojMojster. The first is excellent, but unpredictable. The second means that for every enquiry you compete with five other providers on somebody else’s site, controlled by somebody else — and that somebody charges you a cut for access to the customer.
Your own website turns that around: the customer comes to you, sees your work and writes to you alone. A tradesperson needs nothing lavish — what is needed is a site that does three things well.
1. It shows your work, not stock photos
Joiner, renderer, plumber, roofer — you are all selling the same thing: proof that you know your craft. So the heart of the site is a gallery of finished jobs. Not a catalogue of products from abroad, but your own real photographs: before and after, details, completed projects.
The rule is simple: ten good photographs beat a hundred average ones. One customer who sees a beautifully renovated bathroom pictures their own — and that is half the sale.
Custom website design
A brochure site with a gallery of work, clear services and an enquiry form — fast, built for phones and optimised for local search.
See the service →2. It catches local search
A tradesperson does not need customers from all over the country — they need them from their own area. So the most important part is local SEO: that Google shows you when somebody in your region types “joiner Celje”, “renderer Styria”, “plumber near me”.
We get there with a clear site structure (place + service on every subpage) and with a Google Business Profile connected to the site. For a tradesperson that combination is often stronger than any advert — and it is free.
3. It makes enquiring easy
A tradesperson has no time for long forms or for a phone ringing mid-job. So the site offers two routes:
- A short form — what you need, where, and a photo of the problem if possible. It arrives straight in your email or on your phone.
- A call or WhatsApp in one tap — the number is always within reach, and on a phone the customer rings it with a single press.
The photo in the form is a small thing with a large effect: from a picture of cracked render or a blocked drain you often already know whether the job is one for you and how long it will take — without a site visit.
Portals sell a tradesperson access to customers the portal owns. A website is the only place where the customer becomes yours.
What such a site needs from you
Less than you think. For a good trades site we need:
- Photographs of finished work — phone shots are fine, as long as they were taken in daylight.
- A list of services and the area you cover.
- A few words about yourself — how many years of experience, what you specialise in.
- Contact details and, if possible, a few reviews from happy customers.
How long it takes and what it costs
A trades brochure site is one of the quicker projects — usually two to three weeks from the gathered material to going live. Because the scope is clearly bounded (a few subpages, a gallery, a form, local SEO), it is also one of the more affordable ones.
The investment comes back fast: one larger renovation, or a few regular customers a year who find you through Google instead of through a portal that takes a commission, pays for the whole site.
If you are thinking about a site of your own
Write and tell us which trade you are in and where you work. From that we will put together a proposal with a site structure and an estimate — no obligation. If a tidy Google profile is all you need for now, we will tell you so honestly.